These are the big five which take up 76% of the music market otherwise known as conglomerates:
- Sony
- Universal
- BMG
- Warner
- EMI
An oligopoly is a small number of companies that own and control a market or company.
Andrew Goodwin- a music video in not primarily a commodity form but a promotional one
Keith Negis- interdependent 'web of major and minor record labels'
Richard Dyer- part of the construction of the image of a particular band or performer (part of the process of constructing stardom)
Alot of music videos became more popular because of music channels.
A rationale for teaching music video- They now provide pictures for the songs in our heads. Goodbye imagination... All kids have to do is watch and listen, stare straight ahead.
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