Final poster and digipak

Process of editing promotional poster and digipak,

The editing process- two

At the moment in the editing process, we have finished the rough cut which we now need to polish up. However on the side of doing this I have created a new sequence window so there is a fresh edit window. The point of this is that now I am going to do a completely new cut of the video. By doing this we can compare the shots between the two videos and use some from one and vice versa. Also we will be able to see which one is more effective and the most interesting thought. So the new sequence that we have worked on has faster cuts which we worked on to make the video more interesting and for the most obvious reason, to fit with the pase of the song. On top of doing this i create this glitch effect which makes you slightly confused which has a good effect and impact of the video. Once the video is then turned into HD we can then ad some more effects, like shaky effects and blury effects to really make the video wild.

Feedback

Good blogging.  I feel that you have really captured the spirit of your shoot day.  Also in the critical reflection you need to consider the star image you were trying to construct with the set design and technical equipment, for example you mention lighting in the blog, but be more specific - you used a high key and fill lighting with a Starcloth to focus on the stylization of the artist, compared to the directional blinder lighting of the latter shots, connoting a more sinister side to the artist - just food for thought.

The editing process.

Having had a successful shoot day, the next step is to upload our footage onto final cut pro (http://en.wikipedia.org/wiki/Final_Cut_Pro) and start editing. I thought that this was my main strength, so i did a lot of the editing to increase efficiency and because i had the most experience of his. However our group decided on this so we split up and do separate tasks like the digipak and the poster etc. When we started editing, we had to go through the process of choosing the best shots out of all of them, then placing them into the log bin. This took a fair bit of time but when it came down to editing we manage to speed this process up. http://en.wikipedia.org/wiki/Editing

Account of the shoot day!

On Friday 4^th November we shot our music video shoot for our media coursework, which overall I think went better than I expected. We prepared most of our set the day before so at the beginning of the shoot day we didn’t waste time setting up. In the morning before we started, we had a few issues, due to the weather. The majority of our pop video was to be filmed inside the studio, which was no problem. Although the other half of our shot day was in Guildford and the weather was forecasted rain and thunderstorms .We decided that we would make a decision after lunch, whether we would go ahead with filming in Guildford or whether we would have to think of another idea. Our day didn’t go exactly according to plan, but because we had set backs and had to come up with more shot ideas that we could use as back ups if the weather wouldn’t allow us to film it was a good learning tool for the future because I now know that if our shooting schedule doesn’t go to plan then our group will have to come together, make decisions and compromise.

Preparation

 We had to set up the star cloth and staple the red carpet to the steps so it didn’t look shabby and un-realistic. We also picked out his costume the day before the shoot so that we were all prepared so we could go straight into rehearsing the first scene. We dressed Affie in the clothes we thought would be appropriate for our target audience which we all agreed was up to date with the fashion. So we made Affie look trendy as well as individual. We made sure that Affie’s outfit didn’t clash with our set with the red carpet. We started the shoot day with a few rehearsals and told Affie what we wanted him to do and let him get into character. We started with Affie on the throne and the red carpet because it was the most complicated set and also wanted to make full use of  it and get as many shots of him using the space as possible. In the first couple of hours of filming Affi wasn’t as comfortable as we would of liked him to be. He found the lyrics hard to get to grips with and also interacting with the camera proved difficult. It took a lot of short run throughs to get Affi more confident with what he was singing and as a result of that it did set us back a little time wise. Overall as the shoot went on Affi became less and less reluctant to perform to the camera and soon started to really enjoy it and get into the character he was playing. These shots looked better as he knew the words and was interacting with the camera. 

Lighting

The lighting we used for this set was very cool. We could move them around, switch them on and off and change the colour of them by using the lighting control desk. We wanted to put spot lights onto the pillars to make them stand out and also create a more royal and kingly looking set. This also highlighted the flat caps that were stacked up upon the pillars to really be eye catching to the viewer. The reason we choose to do this is because having flat caps on grand pillars in a very rich looking set really juxtaposed the kingly image to the audience. Without the lighting the set would not have looked as impressive. They made the set look very regal and striking.

 

Although we changed the shooting schedule a bit we decided to shoot in three different sets these included two in the studio and one in Guildford. In the first set we had a variety of shots which we alternated between. These included :

Extreme close ups

Tracking shots

Establishing shot

Extreme close ups of different parts of his face

Shutter Shots

Side shots of the side of his face

Shaking effect shots

Because of the situation about Guildford we used all of these shots and we decided on shooting some more creative and effective shots to use as back ups if Guildford was called off due to weather.

The changing of the sets was actually really exciting and interesting because it meant we didn’t have to just film one set for the whole day instead we got to work with different sets with ultimately encouraged us to come up with even more imaginative shots. Not being able to predict the weather our group decided to take the risk and go and shoot in the town instead. Shooting in Guildford was a much different experience as to shooting in the studio. The reason I feel this is because is that we had to stop and start due to the public walking past or accidentally interrupting and also the weather was another disadvantage because we were loosing light quickly and obviously we didn’t have lights to control therefore we had to make full use of the natural light.

Most importantly our group worked really well together. The day of the shoot we had not disagreements and all took to roles we felt most confident and comfortable with. We definitely had a good division of labour and every group member played an equal part throughout the day.  I took on the role of being on camera mostly, which I enjoyed very much. I had to call out when the camera was rolling in order to make the other group members aware of what I was doing. I had to start recording and cut when told to by the directors and people on playback. The tracking shot was especially tricky at times because I had to keep the camera very steady as I was being pushed back and fourth along the tracking tubing. I also had to make sure that the camera was constantly on the subject of our shoot eg ‘Affi’. The other group members took on roles such as – Mimi Jefferies – Director, Jake Cecil – Lighting controls and Karis Arghiros – Sound & playback. Overall I feel that our shoot day went very successfully. There were a few minor set backs but our group overcame them and shoot a lot of professional looking film which is proving very useful in the editing process. I had great fun filming and being part of what I feel is going to be a really attractive and creative music video. 

Screen test of Affie.

This is our screen test of Affie. This was to see if he looked good on camera and fitted well for the song.