Feedback on Director's Commentary

Affi

Hector, Jake Karis and MiMi

Sound and considerate understanding of the technologies used in production of the video, for example in terms of set design quality and the use of FCP to create ‘earthquake’ effects.

There are evident links between creative decision making and use of technology on both productions of the video using professional digital cameras and in the post production editing process – in discussion of match of action, lip syncing and graphic matching – in glitch effects and blinder lights in production. This is sustained and thorough and accurate in discussion of the branded themes of the MV of urbanism and a social realist feel.

The commentary shows a discrete awareness of the use of new media technology and uses discriminating examples really well, particularly to selection and construction of narrative, using masks and editing techniques, such as cross cutting and the pacing used. Excellent command of terminology and well presented – understands and discusses convergence really well if implied in the commentary.

There is sustained justified decision making links between the technologies used the product and audience reception in terms of the Grime genre. Recognises the need to account for errors in the post production stage.

This is a well considered documentary, well done and Well presented work.

Feedback -evaluation Task Three

Can you please complete the posting of evaluation task three over the weekend?  Thank you.

Feedback

An excellent presentation for evaluation task two.  I feel that you show excellent knowledge and understanding of your MV and the ancillary tasks and how these work well as a promotional campaign.  I like the way in each you link your actual product to real media examples and I think that you have encompassed a real sense of target audience into your campaign.

What could be developed - consider Kotler's point on the marketing mix - the 4p's
Also think about how you have used your star image (apply Dyer) and if this is sustainable across the campaign.
Do you feel that the image is consistent across the campaign and what image is promoted to your intended audience?

Teacher Feedback

A creative and imaginative way to present the conventions of the music video. However I feel that further evaluation is needed to assess how you have used those conventions.  You can do this by further post entries which:

1. Make more explicit the conventions of music video's and digipaks

2. Use of a wider range of examples - linked to real media

3. Fuller evaluation - what have you used and developed/ challenged.

Can you please extend evaluation task 1 to add more detail to your response.

Feedback

Good blogging.  I feel that you have really captured the spirit of your shoot day.  Also in the critical reflection you need to consider the star image you were trying to construct with the set design and technical equipment, for example you mention lighting in the blog, but be more specific - you used a high key and fill lighting with a Starcloth to focus on the stylization of the artist, compared to the directional blinder lighting of the latter shots, connoting a more sinister side to the artist - just food for thought.

Feedback

An excellent presentation well dome.  Good use of Scribd.  Informative from research to plannng and the final concept.  An area for development would be to state what you would develop further and how would the product appeal to the target audience

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The animatic is proficient- there is no casting on your blog and somewhat an over reliance on group presentations. It is difficult to identify and credit your own ideas on his basis due to a lack of individual evaluation - perhaps you need to see me about this, to help identify your work - I know you have completed quite a bit! There are gaps in your most recent blogs these are blank with no information on - pleasecomplete these posts as soon as possible.

Feedback

Your response is sound and you have been creative with your blogs, I particularly like the use of headings with good layout and design. You have a secure knowledge and understanding of who you want your artist to be signed to; perhaps you could link this further by stressing the advantages that your artist has signed to the particular record label? 

You need to post  your target audience and profile them well, this could be developed with the use of VALS. Research needed  into CD covers and have a wide range of examples, and this would be developed further if you can link the real product to how it will influence your own designs.

Feedback

This a is a really proficient start to blogging of your concept with good research into the grime Genre.It would be even better if more use would be made of academic ideas, such as Negus or Dyer into the music industry and stars.  This would help underpin and support the points you make.  A creative blog - where you have posted the brief, some of the text cannot be read.