When doing the research for our artist Affie i related him to an artist who i think is similar to what the image of Affie is like in my head. With the song we have chosen (Party Animal- Mikill Pane) the artists that came into mind was Dizzee Rascal. This is because he was a grime artist in his early days and then with his grime music he brought it to the mainstream market and was successful. Dizzee is with a mainstream record label called XL Recordings. He has also set up his own record label called Dirtee Stank, which is purley grime music. Another record label that Affie could be signed to is Conglomerate Records. This is more of a Hip Hop genre record label which could be good for Affie, because hip hop is very popular in the mainstream market at the moment. However Affie is still a low profile artist so putting him in such a mainstream record label will not do him much favor. Therefore we should put him in a record label which is in between the two. There is a label called Tempa which i think would be perfect for Affie because there are similar artists within it. http://www.tempa.co.uk/I think this would be good for Affie because artists with similar music types such as Skream and Benga etc are with the record label.
The target audience of our artist 'Affi' would be the younger generation. A teenage audience to young adults. Between the ages of 16-20. The fans of Affie would probably be from a working class background because grime was brought up in underground clubs which were cheap to get into. Also the fans would be huge grime artist fans.
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