Evaluation of digipak.

I think that our Digipak cover gives the image we wanted for Affie. The front cover that is in black and white gives off the effect that he is quite retro and old school. This immediately attracts the right audience for Affie because the image then relates back to his music, which is old school grime. Also the title of the album is ‘Return of the Flattop’ also give the effect of that it is form the late 80’s and 90’s. The hair style we used in the picture also reinforces this .So the overall image of the front cover is that Affie has taken the old genre of rap and hip hop and bringing it into the 21 century with the relatively new genre, ‘Grime’. The idea of our video was that Affie is meant to be something ‘out of this world’ which is represents by the translucent effect we have applied on Affie. It shows that he is kind of like a super hero.

This whole idea is applied throughout the whole digipak, like on the back cover there is a picture of the star cloth we used to represent that fact that he is something not from this world and is from another. He is supposedly super human, hence his unbeatable choices, beats and flows in his tracks. Moving on to the back cover we have put a few thing which will help our audiences access his music more easily and find out more about him. We have put a blackberry messenger bar code so people can scan it, which will take them to his website. Also we have use the links so people can find Affie and his music with the online media. We have done this so we are keeping up with the new technologies and making it quick and easy for our target audience to access more information about him and his music.

The other pictures we have on the other slides of the digipak were put there because we want to tease the audience to make them want to watch the video. They are simple but effective.

Final poster and digipak

Process of editing promotional poster and digipak,

The editing process- two

At the moment in the editing process, we have finished the rough cut which we now need to polish up. However on the side of doing this I have created a new sequence window so there is a fresh edit window. The point of this is that now I am going to do a completely new cut of the video. By doing this we can compare the shots between the two videos and use some from one and vice versa. Also we will be able to see which one is more effective and the most interesting thought. So the new sequence that we have worked on has faster cuts which we worked on to make the video more interesting and for the most obvious reason, to fit with the pase of the song. On top of doing this i create this glitch effect which makes you slightly confused which has a good effect and impact of the video. Once the video is then turned into HD we can then ad some more effects, like shaky effects and blury effects to really make the video wild.

Feedback

Good blogging.  I feel that you have really captured the spirit of your shoot day.  Also in the critical reflection you need to consider the star image you were trying to construct with the set design and technical equipment, for example you mention lighting in the blog, but be more specific - you used a high key and fill lighting with a Starcloth to focus on the stylization of the artist, compared to the directional blinder lighting of the latter shots, connoting a more sinister side to the artist - just food for thought.

The editing process.

Having had a successful shoot day, the next step is to upload our footage onto final cut pro (http://en.wikipedia.org/wiki/Final_Cut_Pro) and start editing. I thought that this was my main strength, so i did a lot of the editing to increase efficiency and because i had the most experience of his. However our group decided on this so we split up and do separate tasks like the digipak and the poster etc. When we started editing, we had to go through the process of choosing the best shots out of all of them, then placing them into the log bin. This took a fair bit of time but when it came down to editing we manage to speed this process up. http://en.wikipedia.org/wiki/Editing

Account of the shoot day!

On Friday 4^th November we shot our music video shoot for our media coursework, which overall I think went better than I expected. We prepared most of our set the day before so at the beginning of the shoot day we didn’t waste time setting up. In the morning before we started, we had a few issues, due to the weather. The majority of our pop video was to be filmed inside the studio, which was no problem. Although the other half of our shot day was in Guildford and the weather was forecasted rain and thunderstorms .We decided that we would make a decision after lunch, whether we would go ahead with filming in Guildford or whether we would have to think of another idea. Our day didn’t go exactly according to plan, but because we had set backs and had to come up with more shot ideas that we could use as back ups if the weather wouldn’t allow us to film it was a good learning tool for the future because I now know that if our shooting schedule doesn’t go to plan then our group will have to come together, make decisions and compromise.

Preparation

 We had to set up the star cloth and staple the red carpet to the steps so it didn’t look shabby and un-realistic. We also picked out his costume the day before the shoot so that we were all prepared so we could go straight into rehearsing the first scene. We dressed Affie in the clothes we thought would be appropriate for our target audience which we all agreed was up to date with the fashion. So we made Affie look trendy as well as individual. We made sure that Affie’s outfit didn’t clash with our set with the red carpet. We started the shoot day with a few rehearsals and told Affie what we wanted him to do and let him get into character. We started with Affie on the throne and the red carpet because it was the most complicated set and also wanted to make full use of  it and get as many shots of him using the space as possible. In the first couple of hours of filming Affi wasn’t as comfortable as we would of liked him to be. He found the lyrics hard to get to grips with and also interacting with the camera proved difficult. It took a lot of short run throughs to get Affi more confident with what he was singing and as a result of that it did set us back a little time wise. Overall as the shoot went on Affi became less and less reluctant to perform to the camera and soon started to really enjoy it and get into the character he was playing. These shots looked better as he knew the words and was interacting with the camera. 

Lighting

The lighting we used for this set was very cool. We could move them around, switch them on and off and change the colour of them by using the lighting control desk. We wanted to put spot lights onto the pillars to make them stand out and also create a more royal and kingly looking set. This also highlighted the flat caps that were stacked up upon the pillars to really be eye catching to the viewer. The reason we choose to do this is because having flat caps on grand pillars in a very rich looking set really juxtaposed the kingly image to the audience. Without the lighting the set would not have looked as impressive. They made the set look very regal and striking.

 

Although we changed the shooting schedule a bit we decided to shoot in three different sets these included two in the studio and one in Guildford. In the first set we had a variety of shots which we alternated between. These included :

Extreme close ups

Tracking shots

Establishing shot

Extreme close ups of different parts of his face

Shutter Shots

Side shots of the side of his face

Shaking effect shots

Because of the situation about Guildford we used all of these shots and we decided on shooting some more creative and effective shots to use as back ups if Guildford was called off due to weather.

The changing of the sets was actually really exciting and interesting because it meant we didn’t have to just film one set for the whole day instead we got to work with different sets with ultimately encouraged us to come up with even more imaginative shots. Not being able to predict the weather our group decided to take the risk and go and shoot in the town instead. Shooting in Guildford was a much different experience as to shooting in the studio. The reason I feel this is because is that we had to stop and start due to the public walking past or accidentally interrupting and also the weather was another disadvantage because we were loosing light quickly and obviously we didn’t have lights to control therefore we had to make full use of the natural light.

Most importantly our group worked really well together. The day of the shoot we had not disagreements and all took to roles we felt most confident and comfortable with. We definitely had a good division of labour and every group member played an equal part throughout the day.  I took on the role of being on camera mostly, which I enjoyed very much. I had to call out when the camera was rolling in order to make the other group members aware of what I was doing. I had to start recording and cut when told to by the directors and people on playback. The tracking shot was especially tricky at times because I had to keep the camera very steady as I was being pushed back and fourth along the tracking tubing. I also had to make sure that the camera was constantly on the subject of our shoot eg ‘Affi’. The other group members took on roles such as – Mimi Jefferies – Director, Jake Cecil – Lighting controls and Karis Arghiros – Sound & playback. Overall I feel that our shoot day went very successfully. There were a few minor set backs but our group overcame them and shoot a lot of professional looking film which is proving very useful in the editing process. I had great fun filming and being part of what I feel is going to be a really attractive and creative music video. 

Screen test of Affie.

This is our screen test of Affie. This was to see if he looked good on camera and fitted well for the song.

Feedback

An excellent presentation well dome.  Good use of Scribd.  Informative from research to plannng and the final concept.  An area for development would be to state what you would develop further and how would the product appeal to the target audience

My Digipak Research.

Hectors Digipak Plans 2

Cast List Costume

Cast and Costume

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Letter of premission

Here is the request for permisson email sent to the record company 'The Movement'. We are now awaiting for a response in order to see if we will be granted with this permission.

Prop research

Prop research- throne.

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shoot day plan

Shooting Schedule

In order to be extra prepared, we decided to create a schedule of our shoot day. Having two locations is another reason to plan our time, as travel time also comes into our shoot day and wastes time out of the short time we have already.

 

9 00 - makeup and costume, Georgina will get dressed into her appropriate costume, and get her makeup and hair done either by Karis or Mimi. Affie will be dressed by Hector or Jake. Arrival of Throne- delivered. Unpackage thrown, set up into place.

9 30 – Check all props are in place, and the set is perfect. Rehearse Georgina and Affie, with background song playing- like the screen tests.

10 -00 – 11.30- Shoot Affie's shots in film studio

List of shots

10.00- 11.30

–        Shoe

–        Mid close up of the face.

–        Puddle and Affies foot

–        Lips

–        Blackout

–        Establishing shot of the chair and Affie

–        Close up of Affie

–        Lips

–        Close up

11.30- 1.00

Shots outside at Beatrice Webb, abandoned playground- barrel being lit Barrel- oil can outside

–        Over the shoulder view of the girl and the barrel

–        Girl hands over the barrel

–        Establishing shot of the barrel

–        Extreme close up of the fire coming out of the barrel

1.00-1.20 -Lunch

                                                                                                                                                        

1 .30-2.00- Travel to Guildford

2.00-2.30- Find the location of chosen shooting area, and set up.  Off licence Shop

2 30 - 4.30

List of shots

- Girl going into the shop

- Outside shot of the girl buying a drink inside.

- She walks out the shop

- Girl continuously walking down a street

- filming her from behind

-filming her from in front

- Side on angle shot of girl walking

- Feet shot of the girl walking

4 30 - 4 50 - travel back to school

Feedback

The animatic is proficient- there is no casting on your blog and somewhat an over reliance on group presentations. It is difficult to identify and credit your own ideas on his basis due to a lack of individual evaluation - perhaps you need to see me about this, to help identify your work - I know you have completed quite a bit! There are gaps in your most recent blogs these are blank with no information on - pleasecomplete these posts as soon as possible.

Animatic in progress

Shot ideas, design elements

Shot ideas, design elements

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Proof of editing

This is a short video of our group putting together some of our clips for our animatic. After sketching all of the shots and placing them in order we were then provided with a camera from the media department to film each sketch of our shots seperately for 10 seconds. After doing so we then took the film footage up into the editing suite and cut it to fit with the music for our video aswell as our music video idea.

Party animal anematic.

After drawing out all of the shots for our storyboard in detail, we were then given a camera by the media department to film our story board. The process of doing this was that we had to film each shot for ten seconds and then edit it in final cut pro to create and animatic. The whole group was involved in the editing process but editing is one of my strong points as I have studied it before. Now I have edited the animatics I feel more prepared for when it come to editing our final video. The editing process proved tricky at time because we had to be completely sure that our shots fitted completely with the music.

Props and Costume Lists

Props and costumes lists

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Target audience for Affie

The target audience for Affie will be peole who are into the grime music genre and people who are fans of the mainstream artist Dizzie Rascle. This is because Dizzie used to be a grime artist when he first started off. Also the audience would have their own style and they will be alternative in their dress sense, like the artist him self. Here are a few examples of what fans would look like.

Feedback

Your response is sound and you have been creative with your blogs, I particularly like the use of headings with good layout and design. You have a secure knowledge and understanding of who you want your artist to be signed to; perhaps you could link this further by stressing the advantages that your artist has signed to the particular record label? 

You need to post  your target audience and profile them well, this could be developed with the use of VALS. Research needed  into CD covers and have a wide range of examples, and this would be developed further if you can link the real product to how it will influence your own designs.

Influences of the Digipak covers.

The front cover of an CD for a grime artist would usually be trying to give of an image that they are hard and tough. Today in the mainstream market on the album covers it is usually a picture of the artist face or of the artist posing which gives it this mainstream look. However in the niche market of grime they don't show their faces because the people are more interested in the music they produce instead of what they look like. Therefore to try and get Affie to break through to the mainstream market we should put him on the cover of the CD. Here are a few images to give us an idea of what we want on our cover.

Research and evaluate the institutional context of your artist?

When doing the research for our artist Affie i related him to an artist who i think is similar to what the image of Affie is like in my head. With the song we have chosen (Party Animal- Mikill Pane)  the artists that came into mind was Dizzee Rascal. This is because he was a grime artist in his early days and then with his grime music he brought it to the mainstream market and was successful. Dizzee is with a mainstream record label called XL Recordings. He has also set up his own record label called Dirtee Stank, which is purley grime music. Another record label that Affie could be signed to is Conglomerate Records. This is more of a Hip Hop genre record label which could be good for Affie, because hip hop is very popular in the mainstream market at the moment. However Affie is still a low profile artist so putting him in such a mainstream record label will not do him much favor. Therefore we should put him in a record label which is in between the two. There is a label called Tempa which i think would be perfect for Affie because there are similar artists within it. http://www.tempa.co.uk/
I think this would be good for Affie because artists with similar music types such as Skream and Benga etc are with the record label. 


The target audience of our artist 'Affi' would be the younger generation. A teenage audience to young adults. Between the ages of 16-20. The fans of Affie would probably be from a working class background because grime was brought up in underground clubs which were cheap to get into. Also the fans would be huge grime artist fans.

Presentation on examples of shot ideas and design elements.

Shot ideas, design elements

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Feedback

This a is a really proficient start to blogging of your concept with good research into the grime Genre.It would be even better if more use would be made of academic ideas, such as Negus or Dyer into the music industry and stars.  This would help underpin and support the points you make.  A creative blog - where you have posted the brief, some of the text cannot be read.

Initial ideas/treatment

Song- Mikill Pane – Party animal remix, featuring empressa.

The Genre of the song and act we are doing is - Grime/ dance music. The reason we have decided to investigate The Grime/ Dance genre is because it’s a genre that is of huge interest to our age group. It is also a new genre. Research – History of Grime/ Dance.

The grime/ dance genre was first discovered in  East London in the early 2000’s.  Dizzie Rascal and Wiley were two of the first artists to bring the genre to the mainstream audience between 2003- 2004. Although it was brought to the attention of the mainstream media Grime / dance is still considered as ‘Underground Music’. Record labels are still to acknowledge the Genre and expose it to the Global market. 


Our type of act will have a particular style. we would like this style to be Individual, quirky.
These are a few images of the type of look we are going for. We want our act to look more old school and retro.
These four images relate to the style and type of act we would like to convey, images are vital, especially as they have to fit our genre and overall style.

Research into real and similar artists.

Research into real and similar artists

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Narrowing Down Our Ideas

Ghostpoet's video of 'cash and carry me home' inspired us to create a deep and dark video, designed to unsettle the audience. The design elements used within this video has given us an idea of the theme that will run through our video and the sort of minimalisitic prop type we will be using.
After watching this video we have come up with a list of possible props/ideas to use-:
- oil canister (set alight)
- see-through glasses
- a cardboard cutout of the innards of the body.
- large heads placed on small bodies- puppets
- clear bottles, jars, hanging up (fluorescent liquids in the bottle)

-setting - blacked out studio space (minmal)
- using the natural light created by the flames of the oil canister
- possible spotlights focused on the props
- floorlights

characters- Afalabei will be our main guy who will play the part as of the grime artist in question.

Research into real artists...



This is a link to the official foals website.
http://www.foals.co.uk/entry/

This was my first idea to do an indie rock band called the foals. I chose it because I liked the song and the shots that were used in it. The video interested me because of all the different shots and ideas that they used. This video is unusual and different to a normal mainstream video.

The Breif for advanced port folio

The Brief

1. A promotion package for the release of an album, to include a music promo video, together with two of the following three options:

                       

a website homepage for the band;

a cover for its release as part of a digipak (CD/DVD package);

a magazine advertisement for the digipak (CD/DVD package).

All material for all tasks to be produced by the candidates with the exception of acknowledged non-original sound or image material used in a limited way in video/radio work. Further guidance will be available in the support materials. For music video, permission should be sought from the artist for use of the audio track.

The centre will be expected to allocate marks according to four levels for each of three categories:

Research and Planning

Construction

Evaluation

In arriving at a level for each category, teachers are advised to look for evidence of ‘best fit’. It is possible both for a candidate to be placed in different levels for each of the three categories and to receive quite different marks from other members of the same group responsible for producing an artefact, according to his/her contribution. Teachers are asked to support marks with written comments under the three categories on the assessment sheet.

A few things I learnt about a music video.

These are the big five which take up 76% of the music market otherwise known as conglomerates:

1. Sony
2. Universal
3. BMG
4. Warner
5. EMI

An oligopoly is a small number of companies that own and control a market or company.

Andrew Goodwin- a music video in not primarily a commodity form but a promotional one

Keith Negis- interdependent 'web of major and minor record labels'

Richard Dyer- part of the construction of the image of a particular band or performer (part of the process of constructing stardom)

Alot of music videos became more popular because of music channels.

A rationale for teaching music video- They now provide pictures for the songs in our heads. Goodbye imagination... All kids have to do is watch and listen, stare straight ahead.

Our section of the music video

This is our section of the prelim task.

Research into the performance shooting and editing for prelim video

In this shot we did a close up of musicians to enhance the fact that they are playing the music for the singer to sing.

In this shot we had shown all the musicians and all of the singers to show that they are a group and re-enforce that they are a band.

This shot is to shows that the lead singer has more status than the other singer and band members.

Music Video Analysis

In this music video it shows Tinie Tempahs star image as being a heroic figure and someone with super human power and strength.

This video also shows that he is a classy man who women love. In one of the scenes he is with an attractive woman who is lying down in a sexual way this show that he is asterational man and gives off that image to a young generation.

Also one of the scenes is of him bending some bars to break in and save the woman. This shows that he is really strong an classy. This make him the hero and the woman the princess in the narrative of the story.

Both of these examples give of the image that his music is better than others and that he can do anything with his music to make it the best.

Music Video

Evaluation of Pop Promo Prelim

The video was split up into four different parts which each group filmed in our 45 seconds of them. In our group we all rotated roles so we had a chance of having a go at everything. This consisted of three roles which where, camera man, director and playback. The first shot I did was of the band performing was a wide shot which was a shot of all the band members performing together. The problem with this shot was that it was quite hard fitting all of the band members in the shot without any of the singers being in front of the drummer or the bass guitarists. I also did close-ups of the bad members to jazz up the section we were filming.

We all played equal roles throughout our section of the video

Audience Feedback

Evaluation Task 7

Looking back at your preliminary task, what do you feel you have learnt in the progression from it to product?

Looking back at our preliminary task, i feel that i have progressed from it and learnt a lot more skills. However i also realised how much the mise en scene means and really helps set the scene in the shot. In our thriller we had one tracking shot the whole way through and with the use of our new skills and knowledge we managed to create a back stage effect with the mise en scene. I have also improved on my editing skills, this was helpful in our thriller because we had to use a lot of extra audio to create the effect that there was a large stage very near by. We layered a sound of a crowd cheering to make it sound like there were thousands of people there. We than also added reverb to the sounds to make it sound like he was playing on a huge stage. And if we compared this editing to the one in our prelim task we did hardly anything to the prelim and absolutely nothing to the audio in it. Also with the camerawork the camera ran smoothly and with the improvement of our camera handling we managed to get everything in the shot as well as making it run smoothly.

This is  is one of the opening shots in our prelim task, it is a tracking shot of his feet walking into the room. I am comparing this to the opening shot of the final product that we have made because the are quite similar shots, and this shows how we have improved because of the more controlled and flowing movement.

With regards to the planning an preparing the prelim task, there wasn't much involved however in the main task we knew that to get a really good shot an understanding of how everything is going to work we had to plan a routine for all the actors to know when their cue was to walk across the screen etc. We also needed to rehearse how the camera was going to work around the actors and to get everything in. We had to rehearse this through around eleven times, then we had to have about seven takes of this to make sure that there was a good and decent shot. Also before all of this we made a story board to plan ahead of what we were going to shoot. Our story board was quite tricky at first because we could get our images down on the paper because we weren't good at drawing. But in the end we found someone in our group who was good at art. However in our prelim task we didn't rehearse it once and we only took one shot of everything.

The camerawork between the two tasks are very different in terms of controll and meaning. In the prelim task some of the shot are pointless and meaningless, for example there is a shot where the camera is place up high looking down on the two actors, when we thought of this shot there was no need for this shot to be placed there. We did this because we were playing with the camera and we wern't thinking of what this was for or what it would look like on the the screen. Also for the prelim there is a lot of unnecessary cuts which made the whole scene look very random and out of controll. However in the main task there was a lot more controll and thought behind the one shot which we managed to capture everything in. It ran more smoothly and to capture everything in it was very good.

Overall I am now think about the type of shots which I could start to use and where shots would look good in other places. However I now know that alot of information can be given out in a tracking shot aswell as using sound, editing, camerawork, mise en scene to get your point across. Also by using sound, especially in our thriller you can get a poin across really easily by getting the rigtht sounds and by putting the right effects on the sound.

This is the tracking shot in our prelim task and the one below is the tracking shot in the opening scene of our thriller.






This is the tracking shot in our thriller and you can see that the flow look almost natural coming off from the flight case.

Evaluation Task 6

What have you learnt about technologies from the process of constructing this product?

This is our final product with annotations

Evaluation task 5

How did we attract your audience

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Evaluation Task 4

Who would be the audience for our media product?

Our media product is aimed at 15-30 year old's, and targeted at a wide mainstream mixed market. This is based on the action thriller genre. It would be release in the cinemas because we have aimed it at people who go to the cinema which are 15-25, however we also have a secondary audience which is aimed older people  because we thought it would catch their attention as we were inspired by the death of John Lenon when planning our film.

We chose our main actor to represent of an older more established rockstar. We decided to use a more established rockstar because we thought it would work better with the idea of our film. We decided not to have a young actor because it would decrease the amount of people who would come and watch our film, because if we did this this would also bring down the age of people who would watch it. We have decided to have our actor looking like a typical rockstar that a wider range of ages would familiarise.

Evaluation Task 3

What kind of media institution might distribute your media product and why?

We decided to use the Vertigo as our institution because of the type of films they have made. The type of film we have made is a low budget film which show reality of backstage at a gig. This is similar to some of Vertigo's films because they show a lot reality. Films such as ‘The Business’, ‘Football Factory‘ and ‘The Firm’ all prove this. Also they are targeted at a male audience as of which are Vertigo films. However our story line is a mystery and is therefore is similar to an american film called 'the Ghost Writer'. This is because it has a similar story line and they are both very thriller like.

 

Evaluation Task 2

How does your product represent particular social groups?

Our final product is influenced by the lifestyle of a rock star because it is very much based around musicians. Therefore this means that we are going to aim it at people who are indugled and really intrested in rock music. Everyone in our thriller you can see that they are into rock music and especially the reporter because she is the main charichter. You can see she is a music lover because of the way she dresses, andthe style of clothing.

Evaluation Task 1

In what way does our product conform to a real media product

This credit is very creative because we have placed it within the scene of our  thriller  and this is an idea of what a real film company would use.

This shot is very good because it captures the two main character just before the incident happens.

Here we have put a credit on top of the clip to show who the music was by. You would see this in a proper film production.

 As you can see from these screen grabs, our product shows a setting of a typical backstage area, because of the props, alcohole bottles, flight cases, clothing, furniture and lots of people creating chaos and commotion. The lighting is quite dark and dingy to set the mood and atmosphere of being back stage at a gig. All of this upholds our expectations of what we would expect a back stage area to be like. You would expect the backstage area to be very neat and tidy and very quite for the rock stars to relax, however in some you would see what we have in our thriller.