Evaluation of digipak.

I think that our Digipak cover gives the image we wanted for Affie. The front cover that is in black and white gives off the effect that he is quite retro and old school. This immediately attracts the right audience for Affie because the image then relates back to his music, which is old school grime. Also the title of the album is ‘Return of the Flattop’ also give the effect of that it is form the late 80’s and 90’s. The hair style we used in the picture also reinforces this .So the overall image of the front cover is that Affie has taken the old genre of rap and hip hop and bringing it into the 21 century with the relatively new genre, ‘Grime’. The idea of our video was that Affie is meant to be something ‘out of this world’ which is represents by the translucent effect we have applied on Affie. It shows that he is kind of like a super hero.

This whole idea is applied throughout the whole digipak, like on the back cover there is a picture of the star cloth we used to represent that fact that he is something not from this world and is from another. He is supposedly super human, hence his unbeatable choices, beats and flows in his tracks. Moving on to the back cover we have put a few thing which will help our audiences access his music more easily and find out more about him. We have put a blackberry messenger bar code so people can scan it, which will take them to his website. Also we have use the links so people can find Affie and his music with the online media. We have done this so we are keeping up with the new technologies and making it quick and easy for our target audience to access more information about him and his music.

The other pictures we have on the other slides of the digipak were put there because we want to tease the audience to make them want to watch the video. They are simple but effective.