An excellent presentation for evaluation task two. I feel that you show excellent knowledge and understanding of your MV and the ancillary tasks and how these work well as a promotional campaign. I like the way in each you link your actual product to real media examples and I think that you have encompassed a real sense of target audience into your campaign.
What could be developed - consider Kotler's point on the marketing mix - the 4p's
Also think about how you have used your star image (apply Dyer) and if this is sustainable across the campaign.
Do you feel that the image is consistent across the campaign and what image is promoted to your intended audience?
What could be developed - consider Kotler's point on the marketing mix - the 4p's
Also think about how you have used your star image (apply Dyer) and if this is sustainable across the campaign.
Do you feel that the image is consistent across the campaign and what image is promoted to your intended audience?
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